苹果著名广告–“非同凡响”

Think Different是广告公司TBWA\Chiat\Day纽约分支办公室于1997年起为苹果公司创作的广告口号,曾用于知名的电视广告、数个广告印刷品以及数个苹果公司产品的电视广告与广告印刷品中。

Think different(非同凡响)


长度为一分钟的广告包含了以往历史人物的黑白录像,包括了(依次)阿尔伯特·爱因斯坦、鲍勃·迪伦、马丁·路德·金、理察·布兰森、约翰·蓝侬、巴克敏斯特·富勒、汤玛斯·爱迪生、穆罕默德·阿里、泰德·特纳、玛丽亚·卡拉丝、圣雄甘地、阿梅莉亚·埃尔哈特、亚弗列·希治阁、玛莎·葛兰姆、吉姆·亨森(连同科米蛙)、弗兰克·劳埃德·赖特与毕加索。这个广告以一个正在张开紧闭眼睛,仿佛看到她以前的各种可能性的小女孩作为结尾。

 

Think different广告词(附翻译)展开

Here's to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules

And they have no respect for the status quo.

You can praise them, quote them, disagree with them

disbelieve them, glorify or vilify them.

About the only thing that you can't do is ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?

Or sit in silence and hear a song that's never been written?

Or gaze at a red planet an